Wow, will you look at that *kapow*.. Uh, I mean check out the *bamm!*... Eh... Well that guys jeans at the end.. *slap!*.... Ouch. I do not get paid enough for this.
From Cutwater, San Francisco
In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads. Here's how the two posters looked like together. More images inside.
People stuck in escalators are bored. Bored people will read anything. They read their way up the escalator, and presto, they've seen the products selling point demonstrated. "Go longer between shaves"
Steve Red (President + Chief Creative Officer) and Steve Thompson (Art Director) at Red Tettemer created this campaign for http://theundergroundmuseum.org/
The guerilla marketing campaign includes vinyl "clings" – similar to signs – placed on sidewalks, monuments and elevators in Manayunk, Center City, East Falls and Old City.
One reads: "Here lies no one. What a waste of perfectly good marble. Laurel Hill Cemetery. theundergroundmuseum.org."
Many more images inside.
Featuring: A $10,000,000 Jerry Seinfeld and Bill Gates
Agency: Crispin Porter + Bogusky
Factoid: On top of Jerry's ten mill, this campaign's going to have an estimated 300 million bucks behind it.
Russel Brand and Britney Spears ignore the elephant in the room for MTV
Backyard's Ericson Core directed MTV's latest VMA Promo that not only stars Britney Spears and this year's MTV VMA host Russell Brand, but also a 9,000 pound elephant. The spot was filmed at Paramount Studios which will also be this year's venue for the iconic MTV VMA premiering on September 7th on the MTV Network.
Russel Brand and Britney Spears ignore the elephant in the room for MTV
Backyard's Ericson Core directed MTV's latest VMA Promo that not only stars Britney Spears and this year's MTV VMA host Russell Brand, but also a 9,000 pound elephant. The spot was filmed at Paramount Studios which will also be this year's venue for the iconic MTV VMA premiering on September 7th on the MTV Network.
There were those who a few years back (me included) worried about where ad creep might take us. Here we have it folks, garbage pails as advertising space! The first person who says "Britart" wins a trip to an old Badland posting.
The dutch copy puns;
Put aside for something more special from Interior Matters.nl.
The webshop with the latest trend in living.
Agency: Breed Creative Communications (more inside, as usual)
Ode to bar codes. Seriously, you have to listen to it, his love poetry rhymes in Spanish!
Creative: Nacho Valle
Sound mix: freibergmusic
Date of first release: JULY 21 2008
Our Dutch pals at SWH show off what they did to remind people that you can't just bring any old thing into the Netherlands, so they should declare. One morning they went to Shipol airport with a bunch of red suitcases, with alligator tails hanging out of them, and placed these suitcases on the luggage bands. On the suitcases there was a message: "Someting to declare? Please go to the red channel" (In dutch: "Iets aan te geven? Ga dan naar de rode balie.")
("alligator suitcase" doesn't sound half as good as "Krokodillen Koffert" by the way)
Stately Mansion, Los Angeles reckon Gearbox racquetball racquets will make you play better, no matter who or what you are.
Stately Mansion, Los Angeles reckon Gearbox racquetball racquets will make you play better, no matter who or what you are.
DDB New Zealand went all out when promoting the film "knocked up" to air on Sky. First, creative team Christie Cooper and James Conner collected tadpoles, lots and lots of them. Then they converted a poster-stand into a fish tank. They put a model of an unfertilized egg in the center of the tank, and filled it with fish food that the tadpoles would naturally want. They hung the complete installation in a shopping mall. Super adgrunts can also see a film of the fish-tank build and end result inside.
Kudos to team:
Executive Creative Director - Toby Talbot
Copywriter - Christie Cooper
Art Director - James Conner
Group Account Director – Rose Thompson
Account Director – Danielle Richards
Account Executive – Brad Armstrong
Production Manager – Andy Robilliard
Special Build Manufacturers - ThreeSixty
Client – Mike Watson, Director of Marketing – SKY TV
Ad agency "Advantage Advertising" in Jakarta installed Stella Aromatherapy Air Fresheners in meeting rooms and other tense areas where things might heat up.
Rajesh Menon (Executive Creative Director)
Wang Zhi Liang (Art Director)
Aris Budianto (Copywriter)
Abel (Agency Producer)
- (Subscribe to this page via RSS!)